Said technological advancements inevitably have an impact on businesses, that need to adapt in order to survive new challenges and competitors.
It goes without saying that patent management — as a key component of many businesses — should also be proactive and accommodate market changes.
In recent years, in fact, IP experienced a shift from a mere legal matter to a strategic tool, becoming:
- An essential element of corporate policies;
- One of the main sources of corporate advantage.
It was just a matter of time, therefore, before patents became part of a bigger picture — just as it happened with products before — that encompasses more than just prosecution.